Clik here to view.
Visuals That Communicate Netnography Results
Our internal documentation expert, Matthew Lindgren, recently produced an in-depth PowerPoint to summarize the results of a netnography on consumers’ perception of diaper shopping at Walmart. (We did...
View ArticleClik here to view.
Brand Passion Index: Target is Spot-On
It’s almost the end of the summer, and as school buses gear up for their routes, moms, dads and kids are gearing up for school to start again. And for retailers across the country, that can mean only...
View ArticleClik here to view.
Brand Passion Index: KFC Gets Online Consumers Clucking
One of my favorite lunchtime meals (aside from sushi – I’m a serious sucker for raw fish) has always been a healthy salad with chicken – but definitely not of the fast food variety. As I covered in my...
View ArticleClik here to view.
Brand Passion Index: Let Them Eat Publix
I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles aren’t...
View ArticleClik here to view.
Consumers Crown Kohl’s the King: NetBase Holiday Shopping Mood Meter
In the midst of the crazy holiday shopping season, we are excited to introduce the Holiday Shopping Mood Meter, a dynamic analysis that measures the feelings expressed by online shoppers about these...
View Article
